Simply since you're sensible, educated and insightful does not essentially imply you possibly can craft language and pictures in ways in which propel readers via your story and into the plan of action you advocate. In case you're actually sensible, you acknowledge when your writing or your colleagues' writing does not do justice to the story you must inform.
In case you or your colleagues have written one thing that falls flat, meanders, lacks pizzazz or is overly self referential, chances are high I can clear it up and pump some power into it. I do know the methods and have the required fanaticism. I acknowledge the linguistic legacies of dot-com-bubble babble and know tips on how to eradicate them. I do know what tone is, what accounts for it and tips on how to create the tone that has one of the best probability of successful over your viewers. I can flip writing that flatters the creator into writing that engages the reader.
To see what an enormous distinction a bit of little bit of my tinkering could make, check out the earlier than and after of considered one of my modifying consultations— this one for a advertising professor.